CHALLENGE
Develop a brand that inspires and shapes players. A brand to unify the eSports community, support friendship, and provide fun experiences for its audience within an innovative platform.
Redfox is more than an eSports arena. Its primary purpose is to connect the game community through a love for the game. At Redfox arena, you can play the game, build relationships, and get involved with the community on a much deeper level.
CONCEPT
A fox is nimble, moves fast and smartly, which is how we challenge our members to get through their obstacles. Combined with this, a feeling of nostalgia from the '80s, where it all started, shapes this brand's behaviors and look and feel.
Positioning
Winning is not only about defeating your opponent but also about overcoming your best self and knowing that you are capable of great things. Redfox challenges the status quo and guides regular players, daring them to become pro champions.
Messaging
RedFox celebrates every game, every conquer, and every victory. Providing experiences where the players can feel emotions and celebrate is vital to keeping the brand's purpose alive. Hence RedFox's voice is passionate and provocative, daring the players to never give up on the fun and live the game fully.
A wordmark using only the consonants RDFX was created to add flexibility and personality for different applications.
OUTCOME
As a startup, establishing a solid and cohesive foundation was critical for the brand to succeed. After defining a strategy, positioning, a clear roadmap, and the look and feel, the brand is now ready to go out into the world and rapidly start building its presence and standing out in the eSports marketplace.
A strong, harmonious, and easily recognisable brand. With a clear positioning and ready to connect with its target audience.
